MY "8Cs" of CopywritingIn most cases, I write to sell. Your copy will bring your readers one step closer to buying your product, trying your service, subscribing to your newsletter, or whatever your end goal is.
MY "8Cs" of CopywritingNo more long-winded descriptions or choppy, run-off sentences. Readers will get the gist of your message quickly.
MY "8Cs" of CopywritingNo boilerplate solution here. Your copy will be tailored to your specific audience and communication objectives while reinforcing your key selling points.
MY "8Cs" of CopywritingDon't promote your product if you can't substantiate it with proven, verifiable data. I will do my research thoroughly to ensure that your copy is not only grammatically but factually correct.
MY "8Cs" of CopywritingResearch shows that creative, original copy resonates more with readers than copy that is flat, predictable, or use too many clichés.
MY "8Cs" of CopywritingDon't lose your audience with copy that reads too formal. I write with an engaging, casual tone that makes your copy readable and easy to digest. This is especially true for websites and advertisements.
MY "8Cs" of CopywritingDon't ride your bike over a pothole-ridden path when you can ride it over a well-beaten one. Your copy will be consistent in narrative, tone, style, and structure to ensure a high level of readability.
MY "8Cs" of CopywritingA critical function of the copywriter is to weave disparate textual elements that allude to a common point into a cohesive flow of text. (For example, making the connection between your header and the ensuing body of text.)